Meme stocks are the shares of companies that have seen a recent surge in viral activity, which is usually fuelled by online social media platforms such as Reddit and Twitter. The buzz over a particular stock prompts retail traders to buy the stock with the knowledge that its share price will likely rise. Stocks with high short interest are frequently favoured by the meme stock community in an effort to squeeze anyone who has been shorting the stock into covering their short.
The term ‘meme stocks’ originated from the online discussion forum Reddit, where the sub-reddit known as ‘WallStreetBets’ has become wildly popular among stock and options traders and has recently had a major effect on US and UK-based exchanges.